Samsung Vs Apple

With Apple entering the foldable phone market, Samsung had an opportunity to remind people that Galaxy had been folding since 2019.

Our reactive social campaign turned Apple’s first-generation foldable into the joke, asking potential buyers a simple question: do you really want to be the guinea pig testing a first-gen device?

The idea struck a chord. Within just 48 hours, the organic campaign generated over 2.3 million views, reinforcing Samsung Galaxy’s position as a pioneer in foldable smartphones.